Agentic AI for B2B SaaS Pricing Decisions

Lunarra brings deal desk capability to growing companies, with AI-assisted, human-in-the-loop pricing decisions.

Built on Real Deal Desk Experience

Revenue Growth, Margin Protection

Transparent and Consistent

Start a Conversation

Agentic AI for B2B SaaS Pricing Decisions

Lunarra brings deal desk capability to growing companies, with AI-assisted, human-in-the-loop pricing decisions.

Built on Real Deal Desk Experience

Revenue Growth, Margin Protection

Transparent and Consistent

Start a Conversation

The Deal Desk Gap

At enterprise companies, a deal desk reviews every pricing exception. Growing companies rarely have one — and without it, pricing becomes a guessing game, deal by deal

Subjective Decision-Making

Pricing decisions depend on who's reviewing the deal, and how they feel that day, not on data. The same request can be approved or rejected differently, with no consistent standard applied.

No Memory of Past Deals

What was approved for Customer X six months ago, and why? Margin leakage stays invisible until it's already happened, with no record to catch it before the next renewal or deal comes up.

Discounting in the Dark

Free extras get thrown in to close deals with no visibility into the cost. Every deal is still reviewed by the same few people, who become the bottleneck as deal volume grows.

The Lunarra AI Deal Desk

Lunarra is an AI agent that reviews pricing decisions for you — checking every deal against your logic, flagging exceptions, and explaining its reasoning so you can decide with confidence.

SUBMIT
A deal comes in with full context — the requested price, terms, and other relevant details.

REVIEW
Lunarra AI Deal Desk checks the deal against your pricing logic, pulling in customer history and existing pricing from your CRM.

DECIDE
Deals within your rules get approved automatically. Anything outside them gets flagged and escalated for human review.

LOG
Every decision is recorded with explanations. Nothing disappears into someone's inbox or memory.

Our Philosophy

Pricing decisions carry real consequences - Every deal affects margin, and every inconsistency chips away at trust.
Lunarra keeps a person in control - Consistent logic applies to every deal, so decisions come from confidence, not guesswork.
Nothing here is a black box - Every score and every rationale can be seen, checked, and explained.

Experience

Lunarra is built by someone who has lived this problem, not just studied it.

Our founder spent over two decades leading pricing and deal desk functions at one of the world's largest B2B SaaS companies, including hiring and managing teams responsible for thousands of pricing decisions.

That same experience now drives ongoing research into how AI can support human judgment in pricing decisions.